Sony DSC-HX90

The advanced capabilities of a ZEISS® 30x optical zoom lens, 18.2 MP Exmor R™ CMOS sensor, BIONZ X™ image processor, OLED Tru-Finder, 180-degree tiltable screen and more are smartly contained in an extra-light compact body that's always ready to go.

Aim farther. Upgrade your view.

30x zoom lens with ZEISS® quality built in: The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare..

Exmor R™ CMOS sensor for extra sensitivity: The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise..

BIONZ X™ for more detail and less noise: To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time..

OLED Tru-Finder™ improves the view: The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality..

180-degree tiltable LCD monitor for easy framing: The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle..

Fast Wi-Fi/NFC™ connection simplifies sharing: You can use built-in NFC (Near Field Communication) to make a quick connection via Wi-Fi with Android mobile devices. Then, you can share favourite photos and movies within moments by sending them directly from the camera to the smartphones and tablets of friends and family members. Downloading PlayMemories Mobile onto your mobile device enables you to control the camera remotely..

More flexible movie formats: The new XAVC S format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you’re shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing..

Control ring and grip take hold: For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times..

Intelligent Active Mode keeps blur away: Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action..

P/A/S/M modes for exposure as you like it: Put your creative intentions in motion with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These modes provide you with all the flexibility that you need to manually control exposure and adjust background blur in order to capture the image that you're looking for..

Customisable settings for personal command: Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customisable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function, and adjust function parameters via the control ring or rear control wheel..

Extra-speedy & precise Fast Intelligent AF: An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease..

Digital level gauge for even framing: The camera's digital level gauge uses easy-to-read graphics to indicate clearly whether the camera is level and enables fine adjustment of horizontal alignment during shooting. It's useful for avoiding the occurrence of camera roll, to help ensure that your shots look steady and well-framed..

PlayMemories Camera Apps add personality: Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality — they are the ultimate means of personalising your camera to fulfill your photographic aims..

Technical details

ISO sensitivity 
ISO 80-3200<br />ISO 80-12800
Focal length range (f-f) 
4.1 - 123 mm
Battery life 
Up to 390 shots / 195 minutes
Compatible memory cards 
Memory Stick Duo;Memory Stick PRO Duo;Memory Stick PRO Duo(High Speed);Memory Stick PROHG Duo;Memory Stick Micro;Memory Stick Micro (Mark2);SD Memory Card;SDHC Memory Card;SDXC Memory Card(UHS-I);microSD Memory Card;microSDHC Memory Card;microSDXC Memory
3.0'' (7.5 cm) (4:3) / 921,600 dots / Xtra Fine / TFT LCD
F-number (relative aperture)
F3.5 - 6.4
Flash exposure compensation
+/- 3.0 EV, 1/3 EV step
Flash modes 
Auto / Flash On / Slow Synchro / Rear Sync / Flash Off
Flash type
Built-in, manual pop-up
Contrast detection AF
Image processor
Light metering 
Multi Pattern;Center Weighted;Spot
Optical zoom 
Recording format
Still Image: JPEG(DCF Ver.2.0,Exif Ver.2.3,MRF Baseline complians);Movie: XAVC S, AVCHD format Ver.2.0 compatible, MP4
Scene modes 
Portrait;Advanced Sports Shooting;Landscape;Sunset;Night Scene;Handheld Twilight;Night Portrait;Anti Motion Blur;Pet Mode;Gourmet;Beach;Snow;Fireworks;Soft Skin;High Sensitivity
Off / 10sec. / 5sec. / 2sec. / 3 consecutive shots with 10sec. 5sec. or 2sec. delay selectable / 3 consecutive bracketing shots with 10sec. 5sec. or 2sec. delay selectable
Sensor type 
1/2.3 type (7.82mm) Exmor R CMOS sensor
Shooting modes
Aperture Priority
Viewfinder type 
0.2-type electronic viewfinder
White balance 
Auto;Daylight;Shade;Cloudy;Incandescent;Fluor.: Cool White;Fluor.: Day White;Fluor.: Daylight;Flash;Custom;One Push, One Push Set
Wireless technology 
Wi-Fi, NFC One-touch functionality
Clear image zoom
Still Image: 18M Approx. 2.0x / 10M Approx. 2.7x / 5.0M Approx. 3.8x / VGA Approx. 15x / 13M (16:9) Approx. 2.0x / 2.1M (16:9) Approx. 5.1x / Movie: Approx.60x
Continuous shooting speed (max)
10 fps (for up to 10 shots)
Digital zoom (still image)
Up to 120x (VGA)
Dimensions (WxHxD)
102.0 x 58.1 x 35.5 mm
Display brightness control
Auto, Manual (5 steps)
Effective megapixels
18.2 MP
I/O ports 
Multi/Micro USB Terminal, Hi-Speed USB (USB2.0), Micro HDMI
Panorama (shooting)
Intelligent Sweep Panorama (supports 360 format)
Photo creativity
Picture effects
Movie: Toy camera;Pop Color, Posterization, Retro Photo, Soft High-key, Partial Color, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, Illustration / Still Image: Toy camera, Pop Color, Posterization, Retro Photo
Shutter speed
iAuto (4" - 1/2000) / Program Auto (1" - 1/2000) / Aperture Priority (8" - 1/2000) / Shutter Priority (30" - 1/2000) / Manual (30" - 1/2000)
Optical Stedyshot
Power consumption
Approx. 1.4W with LCD monitor and Approx. 1.5W with viewfinder (CIPA standard)


Playback modes
BRAVIA Sync (Control for HDMI);Auto Orientation;Slide Show;Forward/Rewind (Movie);Delete;Protect;Motion Shot Video;Beauty Effect;9/25-frame index view

Other features

Lens system 
ZEISS Vario-Sonnar T* Lens
White balance bracketing