Why α DSLR?
Transform your pictures from snapshots to memorable images with a DSLR camera. Sony α DSLR's responsiveness, versatility and image quality helps capture those moments that other cameras often miss. The A330 makes shooting with a DSLR easy and fun with its compact and lightweight design, intuitive controls and Quick AF Live View.
Capture Fast-moving Subjects
Unlike previous systems that required a tradeoff in autofocusing performance, the α A330 features a dedicated live view sensor for fast, accurate, SLR-class autofocusing—even during live view shooting.
Improve Your Skills as You Shoot
A unique new Graphic Display helps you hone your photographic skills by making it much easier to understand how aperture and shutter speed adjustments will affect your results.
Compose on the Tiltable LCD
Shoot easily and comfortably from virtually any angle or position with Quick AF Live View. The α A330 features a variable-angle LCD monitor that can be tilted up or down making it a snap to capture high-position and low-position photos.
Easy Shooting Mode Selection
It's never been easier to capture the perfect shot. The mode dial on top of the α A330 offers instant access to 6 Scene Selection modes, each with a user-friendly Help Guide and example photo. You can even customize the user interface and choose from four background colors.
Significantly Reduced Camera Shake
Equipped with SteadyShot® INSIDE image stabilization, the A330 compensates for shaky hands so you can capture crisp, sharp images at shutter speeds 2.5-3.5 steps slower than would otherwise be possible without using a flash or tripod. It also works together with an anti-static coating on the low-pass filter to help keep the image sensor clean.
Perfection at Every Click
Shoot in rich detail and true-to-life color. Featuring large, APS-C type CCD sensors, image detail is truly amazing. Plus, the high-speed BIONZ image processing engine delivers enhanced color reproduction, rich tonal graduation and remarkable clarity.
Optimal Exposure in Any Virtually Light
Adopted from our top-of-the-line α A900, the α A330 features an advanced D-Range Optimizer that helps you take beautiful photos in difficult lighting conditions. Choose from Standard mode, which optimizes exposure for the scene overall, or Advanced mode, which can be used to bring out rich shadow and highlight detail.