Light, compact Cyber-shot™ camera with large LCD and simple operation
High quality Carl Zeiss® lens with 4x optical zoom
Shoot extra-wide images with Sweep Panorama
Easy operation, even for beginners
Light, compact and comfortable to carry, the Cyber-shot™ W550 digital camera is your perfect companion for holidays, family get-togethers and more. Superb image quality is teamed with simple, uncluttered operation - even if you're a first-time digital camera user.
Bring the action even closer:
From action packed sports scenes to thrilling close-ups of distant wildlife: fill the frame with stunningly detailed images. With a powerful 30x optical zoom you'll enjoy pristine results at all settings, from wide angle to telephoto..
Sensational images, even in low light:
Many cameras struggle to produce crisp, clear images in low light. The revolutionary Exmor R™ CMOS sensor boosts sensitivity while reducing image noise for brilliant, detail-packed pictures..
14.1 effective megapixels CCD sensor: Captures very high quality images, allowing detail-packed enlargements.
4x optical zoom with 26mm wide angle: High quality zoom lens by Carl Zeiss® to cover wide range of shooting situations, with wide angle for group shots/landscapes.
Sweep Panorama: Just press the shutter and sweep the camera: automatically combines a burst of images to create extra-wide panoramic pictures.
Intelligent Auto Mode: Camera recognises a wide range of common shooting situations, optimising settings for clear, natural results without fuss.
Movie record: Shoot crisp, clear video clips with sound: enjoy on connected TV (requires optional AV cable).
SteadyShot: Electronic image stabilisation ensures clearer handheld images with reduced blur.
7.5cm/3" Clear Photo LCD: Clear Photo LCD screen (230k dot resolution) offers excellent detail, high contrast and wide viewing angle.
High sensitivity ISO 3200: Reduces blur when shooting handheld. Combined with Clear RAW Noise Reduction for high quality, low noise images even at twilight.
Face Detection: Automatically adjusts focus, exposure and white balance for clearer portraits: priority selectable for children/adults.
Smile Shutter: Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults.
Easy Shooting mode: Fuss-free operation for beginners with large, easy-to-read on-screen instructions.
In-camera retouching: Fun in-camera image retouching functions including trim and red-eye correction.
PMB Portable: Built-in transfer software allows quick, easy uploads to image sharing sites when camera is connected to any web-enabled computer.
PMB (Picture Motion Browser): Easy-to-use PC software simplifies browsing, management and sharing of photos and video clips.
Memory card compatibility: Cyber-shot™ can accept a wide range of media cards, including Memory Stick/MS PRO Duo/MS PRO-HG and SD/SDHC/SDXC.
In-Camera Guide: Get on-screen tips and information about operating your camera without leafing through paper instruction manuals.
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