Light, compact Cyber-shot™ camera with large LCD and simple operation
High quality Carl Zeiss® lens with 4x optical zoom
Shoot extra-wide images with Sweep Panorama
Easy operation, even for beginners
Light, compact and comfortable to carry, the Cyber-shot™ W550 digital camera is your perfect companion for holidays, family get-togethers and more. Superb image quality is teamed with simple, uncluttered operation - even if you're a first-time digital camera user.
Experience the whole picture:
Now it's easy to grab breathtaking views of landscapes or city scene. Cyber-shot™ stitches together a high-speed burst of frames when you sweep the camera from side to side (or up and down!) to create one amazing panoramic image..
Beautiful portraits made simple:
Capture beautiful, smiling portraits of friends and family without fuss. Enhanced Face Detection automatically adjusts camera settings for clear, crisp results with natural skin tones. Smile Shutter fires the shutter automatically when your subject smiles to capture those happy moments..
Sensational images, even in low light:
Many cameras struggle to produce crisp, clear images in low light. The revolutionary Exmor R™ CMOS sensor boosts sensitivity while reducing image noise for brilliant, detail-packed pictures..
Sensational images, even in low light:
Many cameras struggle to produce crisp, clear images in low light. The revolutionary Exmor R™ CMOS sensor boosts sensitivity while reducing image noise for brilliant, detail-packed pictures..
Sensational images, even in low light:
Many cameras struggle to produce crisp, clear images in low light. The revolutionary Exmor R™ CMOS sensor boosts sensitivity while reducing image noise for brilliant, detail-packed pictures..
14.1 effective megapixels CCD sensor: Captures very high quality images, allowing detail-packed enlargements.
4x optical zoom with 26mm wide angle: High quality zoom lens by Carl Zeiss® to cover wide range of shooting situations, with wide angle for group shots/landscapes.
Sweep Panorama: Just press the shutter and sweep the camera: automatically combines a burst of images to create extra-wide panoramic pictures.
Intelligent Auto Mode: Camera recognises a wide range of common shooting situations, optimising settings for clear, natural results without fuss.
Movie record: Shoot crisp, clear video clips with sound: enjoy on connected TV (requires optional AV cable).
SteadyShot: Electronic image stabilisation ensures clearer handheld images with reduced blur.
7.5cm/3" Clear Photo LCD: Clear Photo LCD screen (230k dot resolution) offers excellent detail, high contrast and wide viewing angle.
High sensitivity ISO 3200: Reduces blur when shooting handheld. Combined with Clear RAW Noise Reduction for high quality, low noise images even at twilight.
Face Detection: Automatically adjusts focus, exposure and white balance for clearer portraits: priority selectable for children/adults.
Smile Shutter: Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults.
Easy Shooting mode: Fuss-free operation for beginners with large, easy-to-read on-screen instructions.
In-camera retouching: Fun in-camera image retouching functions including trim and red-eye correction.
PMB Portable: Built-in transfer software allows quick, easy uploads to image sharing sites when camera is connected to any web-enabled computer.
PMB (Picture Motion Browser): Easy-to-use PC software simplifies browsing, management and sharing of photos and video clips.
Memory card compatibility: Cyber-shot™ can accept a wide range of media cards, including Memory Stick/MS PRO Duo/MS PRO-HG and SD/SDHC/SDXC.
In-Camera Guide: Get on-screen tips and information about operating your camera without leafing through paper instruction manuals.
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