DSLR redefined: powered by world’s first “Translucent Mirror Technology”
Introducing the Sony α33 – the revolutionary new ultra-compact interchangeable-lens digital cameras powered by Translucent Mirror Technology. It offers the lightning-quick speed and precision you need to 'focus between the moments'. And it does it on a full-time basis, whether you're shooting high-resolution still photos or Full HD movies. Now, at last, the ultimate in interchangeable lens digital camera speed and performance can be yours.
Sony α55 – the revolutionary new ultra-compact interchangeable-lens digital cameras powered by Translucent Mirror Technology
Excellent contrast and gorgeous colours
The high-resolution Exmor APS HD CMOS sensor assures beautiful image quality and background defocusing during both still-photo and movie shooting. Exmor technology cuts noise while signals are converted to digital form. The result? Flawlessly beautiful images and videos.
True-to-life color and fast shooting response
Rich tonal gradation and highlight/shadow detail are assured by a newly optimized BIONZ image processing engine with powerful new algorithms to support high-speed continuous shooting, advanced digital compositing, and Full HD movie recording.
Ultra-fast shooting up to 7 fps
Capture fast-moving action or the changing expression of a portrait subject with a continuous burst of images. With the revolutionary Translucent Mirror Technology, you can achieve an unrivalled ultra high-speed shooting at 7 frames per second, plus high-speed continuous AF that keeps your subject in precise focus in every frame - ensuring you never miss a moment.
Quick AF Full HD movie shooting
Translucent Mirror Technology doesn't just enable full-time phase-detection AF for photos - it gives you the same speed and precision for Full HD movie shooting, too Offering high-speed TTL phase-detection AF during movie shooting, the α33 solves the moviemaker's perennial problem of maintaining accurate focus on moving subjects. It's a revolutionary advance that makes it much easier to get professional-looking results.
Advanced Quick AF Live View
Experience the freedom and convenience of live view shooting plus accurate, responsive autofocus that serious photographers demand. High-resolution, low-noise image can be displayed in the finder as well as on the LCD monitor. You’ll enjoy quicker, more precise autofocus to keep pace with the action.
Great pictures from any angle
The LCD screen tilts up or down for comfortable viewing in different shooting positions. It’s really useful if you’re not holding the camera close to your eye: for example shooting above a crowd or crouching down for an interesting viewpoint.
Capture stunning panoramas in 3D
Love taking wide angle photos? The Sony α camera go one step further – letting you take panoramic shots in 3D! Using Sony’s proprietary Sweep Panorama Mode, the cameras let you take stereoscopic 3D panorama photos with a simple sweep of the camera. When connected to a compatible 3D TV, you can view the images in a breathtaking 3D dimension.
Advanced features made easy
With the all-new AUTO+ (AUTO Advanced) mode, it's easy to take advantage of the leading-edge Sony digital technologies that the camera offer – even if you've never used a DSLR camera before. The camera analyzes the scene and automatically activates advanced features such as Auto HDR to produce an optimum shot.
Settings and features activated are displayed on screen to help you improve your photographic skills by understanding which modes and features are best suited to each kind of scene.
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