At Fujifilm, we believe that affordability should never mean a compromise on quality, and the new FinePix J50 compact digital camera is no exception. This model boasts a Fujinon 5x optical zoom, 8.2 megapixels, and ISO 800 light sensitivity as well as QVGA movie recording capability, which is great if you don't have your video camera to hand.
It's also incredibly easy to use, with intuitive icon-based Graphical User Interface (GUI) and many features accessible via a mode dial.
The FinePix J50 is perfect for families who want a reliable, take-anywhere camera and is suitable for kids and parents alike.
A low light marvel
Photos taken in low light are the ones that are most likely to produce disappointing results. Limited flash range and direct light can mean the foreground is harshly lit and the background lost all together. If the flash isn't used at all, the image can suffer from digital interference called 'noise' as the sensor struggles to pick up all of the detail in the scene.
Moving images can be blurred as the camera keeps the shutter open for longer to allow as much light in as possible. Fujifilm has put 70 years of experience in imaging into fine-tuning the light sensitivity and flash systems of its cameras and you perhaps wouldn’t normally expect a camera placed at such an affordable price point, to house such technology – but we can assure you - it does.
Anti blur
The camera's Anti-blur system increases its ISO setting and associated shutter speed, so that the shutter can open and close much more quickly, thereby freezing moving action without blur.
When a still image isn't sufficient, the FinePix J50's movie mode, at 30 frames per second, captures movie clips with sound that are limited in length only by the size of memory card used.
Ease of use
The camera is preset with 16 special scene modes which make it ready to shoot anything from nightscapes, to portraits or ski slopes in an instant. These include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. There's even a 'Baby' mode to ensure those all important pictures of baby's first years look spot-on, with skin tones faithfully reproduced.
A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.
Simply select a Scene Position that suits your situation and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.
Create your own 'Slideshow'
The FinePix J50 features a multitude of options for sharing images once they've been taken, enabling you to share your precious moments again and again with Fujifilms new in-camera ‘Slideshow’ function, which displays images one-by-one.
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01:51 Farming - Growing Strawberries near Salinas, California.
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02:47 Zara checks out the Fujifilm Finepix J50.
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02:45 Migrant farm workers remove the plastic that holds strawberry rows in the proper shape for growing strawberries.
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00:17 Migrant housing for Mexican farm workers, south of Salinas CA.
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00:34 Two homeless people of College age, singing and playing guitar alongside the downtown area in San Louis Obispo, CA.
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00:44 Gleaning leftover bell peppers between King City, CA and San Miguel, CA - America's breadbasket. The farmer caught Harl in the field.
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00:36 Strawberries, growing fresh in the California sun.
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00:38 Swallow nests that look similar to some behives. Under a highway underpass, in the California central valley, the bread basket of America.
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